Nuts & Bolts for Building a Planned Giving Program: Tools & Steps for New or Young Programs
About the presentation: If your organization has no planned giving program (and even if your donor names are on file cards), you will learn how to start one. Take new programs to the next level through effective data mining and segmentation. If your organization is “a best kept secret,” come to learn how to create an affordable marketing plan that takes you out of the shadows. Leave knowing how to set your stage for success even further by learning the GPS of negotiating a visit!
Guest Speaker: Yvette Hartsfield - Managing Director of Development, Missouri History Museum